Our Story

I have been lifting for 30 years. I know how to build strength. I have trained with some of the best coaches in the business, and I have taken just about every supplement on the market.

Most of them fall into one of two groups. The first group works, but you don’t want to know what’s in it. The second group has a clean label and does nothing. For most of my lifting life, that was the choice.

I decided I didn’t have to accept it.

What We Did

We started with the research. We read the literature on which ingredients build muscle and which ones don’t, and we kept only the clean ones. Then we tested combinations on actual lifters, including me, and kept what worked. The combinations that made the cut became M1-BOL and 17-BOL.

The first people who tried them had one thing in common. They had trained for years and had stopped getting stronger. On M1-BOL and 17-BOL, they broke through. It happened to people of every age, including lifters who had not made a gain in years.

L-CREATINE

Creatine is the one supplement almost every lifter takes, because it works. It surprised me that nobody has improved it. The creatine on the shelf today is the same creatine I took when I started lifting.

The research pointed to a way to do better. Leucine is the amino acid that tells your muscles to start building protein. HMB is what your body makes from a small share of the leucine you eat, and it helps protect the muscle you already have from breaking down. Creatine gives you the power to push heavier loads.

I could not find a product that put all three together. So we made one. We call it L-CREATINE. Every serving has five grams of creatine monohydrate, three grams of leucine, and three grams of HMB, and nothing else. Plain creatine is a commodity. L-CREATINE is what creatine should have become years ago.

Cort

Cort St. George, my partner in Avry Labs, and I have known each other for more than 30 years. He played Division I football at the University of Arizona and then professional arena football, and he is still a gym rat. One of his sons plays competitive lacrosse and the other trains bodybuilders, so Cort has spent years looking for products that would help his boys build strength without ingredients he would have to worry about.

He had the same complaint I did. The stuff that worked wasn’t clean, and the clean stuff didn’t work. When Cort tried our products, he wanted in. We decided to build the company together, and he leads it with me today.

“I have two sons who compete, and for years I would not let them near most of what’s sold in this industry. I read every label. The products that were clean didn’t do anything, and the ones that did something had ingredients I wouldn’t give my kids. Derek’s products were the first I trusted enough to take myself and hand to my sons. They got stronger. So did I. That’s why I’m here.”

—Cort St. George, Partner

Who This Is For

You will notice that Cort and I don’t look like bodybuilders. We train for strength, and we stay lean. That is the point. These products build strength and muscle in whatever body you bring to the gym. If your goal is size, they work for that. If your goal is a heavier squat, a faster sprint, or a body that holds up, they work for that too.

Our customers include:

• Muscleheads who want more size and have hit a wall
• Lifters who don’t care about size and just want to be stronger
• High school and college athletes who need strength and speed for their sport
• Men in their forties, fifties, and sixties whose strength isn’t what it was and who want it back

That last group taught us as much as anyone. Testosterone declines with age, and strength goes with it. Our products support healthy testosterone levels, and the men taking them are lifting weights they had not touched in years.

Cort’s sons taught us something too, and so did mine. My son is serious about Muay Thai and about building the strength it takes. Bodybuilders are not the only people who want to get stronger. So do fighters, lacrosse players, wrestlers, swimmers, and everyone else who competes. We launched 17-FORM and M1-FORM for them, with the same formulas as 17-BOL and M1-BOL, built for serious athletes in any sport. College athletes are now telling us they are making strength and performance gains they never made before.

What We Promise

Every ingredient we use is legal, clean, and on the label. Every batch is third-party tested. And we don’t sell anything we don’t take ourselves.

If you have been stuck, we built this for you.

–Derek Newman
Founder, Avry Labs